Do you smile if you see an emoji quiz in an e mail? Using emojis, icons and symbols has grow to be a scorching matter in email marketing. Some manufacturers are all for emojis, while others see them as unprofessional.
We wanted to know what you think. Juvlon asked its customers whether or not emojis must be in emails. The results show 82.35 p.c of consumers say sure, and 17.sixty five p.c say no.
It appears Juvlon prospects are on to something. There is knowledge that shows 56 % of manufacturers that use emojis and symbols in an electronic mail’s topic line have a higher distinctive open rate.
While that’s an impressive statistic, it doesn’t mean emojis are right for everyone. That can assist you determine whether or not or to not use emojis in your emails, we’ve created this useful information to provide you all the knowledge you must make the precise decisions for your business.
Advantages of emojis
There are some convincing arguments to make use of emojis. Take a look:
In crowded inboxes, emojis standout. They’re eye-catching. Who doesn’t wish to entice attention to their email?
They convey emotion
Emojis convey emotion that’s tough to sum up in words.
Emojis don’t take up lots of house
A great subject line is round 50 characters. An emoji conveys a message in just one character.
Emojis are a hit
Right now, emojis are the “in thing.” Adding them to your subject line shows your brand is embracing the times.
Disadvantages of emojis
Right here’s a look at a number of the disadvantages of emojis:
They will look unprofessional
In some cases, emojis don’t match with the intense nature of a model and might look unprofessional.
Some emojis don’t render correctly. In different words, relatively than seeing a heart, your prospects could see an enormous black box or a query mark.
Emojis can be overused
If a brand makes use of emojis in every e mail, it could possibly take away its effectiveness. If prospects see them all the time of their inbox, they’ll ignore them.
Find out how to inform if emojis are right on your model
Here’s a listing of inquiries to ask your self earlier than using emojis:
Does your model have a straight-laced, professional tone?
Do you cater to high caliber shoppers?
Is your goal demographic older?
Would your clients be bothered or turned off by an emoji?
In case you answered yes to any of those questions, emojis might not be right for your brand. If you happen to answered no, it’s time to provide emojis a try.
Any brand that decides to use emojis ought to test them. Run break up tests to see how your viewers responds earlier than adding emojis to your electronic mail marketing strategy.